- News
- Publication of the new book “The Strategy of Influence”
News
20
2024
Aug
Publication of the new book “The Strategy of Influence”
Publication of the new book “The Strategy of Influence” - the brand intelligence of the innovation of fire protection value of CDFP
The vitality and influence of the corporation
In the global crisis under the pandemic, Taiwanese corporations continue to show vitality from urban sustainability to corporate sustainability and display the influence of sustainable growth! The Department of Economic Development, Taoyuan City, collected the success stories of 16 extraordinary local corporations and published “The Strategy of Influence: 16 Stories of Sustainable Corporations.” In this book, CDFP shares its operational wisdom over the past 60 years and how the brand maintains sustainable competitiveness under adverse circumstances.
.jpg)
2020 Taoyuan Gold Medal Corporation Award winner - CDFP
Insistence on guarding fire protection safety
60 years ago in Taiwan, there was no technology for manufacturing BC dry chemical fire extinguishers, they could only be imported from the United States and Japan, which made it very expensive. In 1962, Kuo Chen-Yi, the founder of CDFP, decided to develop the first Taiwanese-made BC dry chemical fire extinguisher with his technological background in chemical plants and unique insights. At first, he started a nail polish business to accumulate the startup funds.
Back then, Taiwan was an agricultural and conservative society, so no one cared about fire extinguishing equipment. Promoting fire extinguishers from door to door was often considered to bring bad lucks to people or cursing their houses to be burnt down to the ground. As such, he was often driven out of the houses...
Turning crises into opportunities - creating competitive advantages
About 30 to 40 years ago, CDFP was already planning corporate sustainability. Apart from fire extinguishers, the Company also invested in the planning and design of whole plant fire protection equipment, as well as fire protection safety and automatic fire extinguishing equipment for oil refineries, petrochemical plants, oil depots, power stations, steel mills, high tech industry plants, and military bases, which established competitive advantages for the Company.
Complying with user scenarios - demand for customized fire engines
Afterwards, CDFP entered the field of customized fire engines. The Company customized fire engines for different industries and scenarios to best meet the requirements of on-site disaster relief. This has allowed CDFP to become the professional fire engine manufacturer in Taiwan. As of the beginning of 2021, CDFP has produced more than 1,000 customized fire engines, which makes CDFP the leading corporation in the market and lets it stand above the competition.
Turning deserts into oases - promoting sound fire protection laws and regulations
On the eve of Lunar New Year in 1966, a fire broke out in Ximending, resulting in more than 30 deaths, including 2 fire fighters! In fact, these casualties were caused by a weak concept of fire protection and unsound fire protection laws and regulations in Taiwan’s earlier days. The founder Kuo Chen-Yi thus actively promoted fire protection laws and regulations to be raised to the level of national level system regulations. On top of that, he also advocated to separate the Police Department and Fire Department and to establish the National Fire Agency. These efforts turned Taiwan from a fire protection desert into an oasis. He was awarded the “First Class Fire Honor Medal” by the National Fire Agency and was honored as “the pioneer of the Taiwan’s fire industry” and “the father of Taiwan’s fire industry.”
Extract overseas experience and transform market planning
“For more than 50 years, CDFP has been focused on industry, but I believe fire protection safety is more than that.” Kuo Kuei-Rong, the second generation successor, upholds her father’s life-time vocation and believes that “fire protection safety” should reach into every household.
A corporation must be innovative and make changes if it desires sustainable operations. The scope of operations reaches from B2B to B2C household fire protection equipment. The idea for the change came from the experience in participating in the 2016 Osaka International Fire Protection Exhibition and the household fire extinguisher co-branding with the Nippon Professional Baseball Hanshin Tigers. “Who says fire extinguishers can only be red and heavy?” Going forward, CDFP has become the first company in Taiwan to open up the brand new possibilities of the fire protection industry.
Little home fire fighters - raise demand for household fire extinguishers with experience camps
In 2016, the CDFP’s “Safe Life” brand was created. Apart from establishing electronics shops and fan pages to share fire protection knowledge and resources, CDFP also holds “Fire Experience Camp” where children put on cute complete firefighting suits for children to experience fire extinguishing, water injection, escaping from thick smoke. Through the fun parent-child experience, the Company promotes the importance of fire protection safety in people’s daily lives. People can learn how to deal with frequent household fires and the importance of household fire extinguishers.
Focus on the original profession and follow trends
Over the past 60 years, the marvelous story of CDFP has shaped the “No. 1 brand in fire protection safety.” With an extraordinary concept of operations, CDFP adds values in the areas of aesthetics, environmental protection, and digitalization to its products, making them stand out from other products. At the same time, the Company also realizes the concept of a happy corporation, which allows the Company to maintain sustainable competitiveness during the global pandemic, continue to make new breakthroughs, and march steadily towards reaching the age of one hundred.
▲For the detailed story of CDFP or the success history of the 16 corporations, please refer to “The Strategy of Influence: 16 Stories of Sustainable Corporations.”